.png)
Clear Modern is a Texas based furniture brand just entering the market. Their main challenge was portraying acrylic furniture as more than just a trend in modern interior design.
Their goal is to make their furniture a lifestyle, where whole rooms can be based around their pieces, which are not only cleanly designed but offer the highest quality lucite in the US market.
In our discovery and research phase, we unearthed the client’s main pain points, refined their understandiing of the market through data and analysis, and assesed their competitors. we positioned the brand with a well developed brand mission and positioning, target audience and journey, SWOT and an actionable plan
With a strong foundation, the brand development had a target to hit, and the upcoming deliverables became milestones in preparation for launch, Which we supported from all touchpoints.
-min.jpg)
-min.jpg)
-min.jpg)
Our focus when creating the identity for Clear Modern was to accomplish a sleek first impression that positioned the brand as a unicorn in the industry. With most competitors having rather conservative and traditional looks, Our challenge was to break that pattern without alienating their customer base.
To accomplish that, we doubled down on what makes acrylic furniture recognizable and unique: It’s transparency, It’s geometric shapes, and the sense of space they create. The result is a brand that conveys freshness and refinement through every cornerstone, from message to imagery.
-min.jpg)
-min.jpg)
-min.jpg)
%20(1).png)
-min.jpg)
To complete the Clear Modern brand, we designed a website that was clean and easy to navigate. The focus was highlighting the products while creating a smooth flow through the sections. We optimized the cart experience and provided easy checkout and shipping options.
From wireframes and mockups for the full site, the goal was to convey a sense of ease and efficiency to the customer, so the star of the show was always the product.
-min.jpg)
-min.jpg)
-min.jpg)
-min.jpg)
The first step is the easiest one. It’s called a discovery call. We’ll schedule yours and bring clarity to your vision from minute one.
Just window shopping? no worries, come say hello.
Stay updated with the latest news, promotions, and exclusive offers delivered straight to your inbox. I appreciate your interest in my brand and look forward to sharing valuable content with you.
