Earned. Not Given.

Branding a modern jewelry leader

Goldzenn is an online-focused jewelry store that sells high quality gold and silver pieces. They broke into the market in 2020 and have consistently grown from a home business to a seven figure company in three short years. This called for a rebranding that celebrated that growth and signaled what’s to come.

00
Our Scope of Work
  • Brand Strategy
  • Logo Design
  • Messaging
  • Visual Identity
  • Packaging
  • Stationery
  • Photography
  • Brand Guidelines
01
Finding the Brand

After various strategy calls, solidifying value proposition, identifying their audience and aligning our visual languages through stylescapes, we  executed the identity.

First step was a logo mark that felt as refined as it was powerful. With strong contenders, the challenge became identifying the right balance of both.

02
Visual Identity

We envisioned a modern, urban feeling brand, that spoke confidently about their mission, presented their products beautifully and sought to deliver excellence on every touch point.

Through an extensive visual identity process, we looked at everything from messaging, color hierarchy and typography, to important assets like seals and patterns that would elevate the experience of buying a Goldzenn product.

03
Phase One Completed

With the brand identity, packaging and strategy completed, and the creation of an encompassing brand guidelines document, we set up Goldzenn for a successful launch phase.

Round two await us as we tackle the website redesign, ad campaign and interior for their showroom.

Stay posted for phase 2 and brand launch Early 2024

02
Visual Identity

We envisioned a modern, urban feeling brand, that spoke confidently about their mission, presented their products beautifully and sought to deliver excellence on every touch point.

Through an extensive visual identity process, we looked at everything from messaging, color hierarchy and typography, to important assets like seals and patterns that would elevate the experience of buying a Goldzenn product.

03
Phase One Completed

With the brand identity, packaging and strategy completed, and the creation of an encompassing brand guidelines document, we set up Goldzenn for a successful launch phase.

Round two await us as we tackle the website redesign, ad campaign and interior for their showroom.

Stay posted for phase 2 and brand launch Summer 2023

Ready to work?

Let’s unravel your vision

The first step is the easiest one. It’s called a discovery call. We’ll schedule yours and bring clarity to your vision from minute one.

Just window shopping? no worries, come say hello.